


Buying behaviour is constantly changing as a result of the expansion of digital channels and data-driven sales strategies and processes are increasingly taking centre stage. Digital and virtual buying experience has also reached B2B business and is becoming increasingly important. This means that the initial personal sales contacts used in B2B sales have started to take a back seat within the overall process. This situation poses enormous challenges for sales units. Sales processes and strategies as well as in-house technologies – such as the CRM system – need to be adapted to the behaviour of customers.
Data-driven sales approaches as well as pricing strategies, next best actions (NBA) and individual consulting approaches, supported by artificial intelligence (AI), are the focus of the revolution of sales. Thanks to the latest developments in the areas of data analytics and business intelligence as well as sales and pricing prediction, CRM systems offer the optimal platform for this.
49 per cent of sales leaders believe that lead management and generation, as well as improvements in very early sales phases, were particularly critical to success in 2021.
Our Digital Maturity Check includes a digital maturity analysis that takes a closer look at your current situation with regard to the acquisition, development and retention of customers in your company. All functions are geared to a commerce team that focuses on marketing, sales and service activities along the buying journey.
Our experts support you in consulting, introducing and/or adapting KPIs, dashboards and reports for sales funnel tracking.
We provide you with expert advice on digitalisation projects and change management projects and so help your company develop into a customer-centred organisation.
Our experts develop suitable concepts for using business intelligence solutions for you. This allows you to increase your sales funnel output and fully exploit the potential of your existing customers.
Our experts will put together a selection of CRM systems, predictive sales and other sales technologies for you that is tailored to your situation. We also provide comprehensive advice on the architecture.
We take care of the conceptual design and optimisation of your application-oriented sales processes for close-to-standard software implementation.
You already have an existing CRM system, but somehow your company is not able to exploit its full potential? Is your CRM system outdated or not sufficiently accepted by your employees? We can help you. Learn more about our Quick Start consulting services.
Sales faces a number of challenges - from a lack of skilled workers to digitalisation. With which means and solutions can sales align itself solidly and securely for the future? Find out more in our blog post.
There is no website or brochure which can replace a personal meeting to talk about your goals and topics. We are looking forward to an appointment on site.
Head of Customer Experience Management Thomas Reimer +49 40 401841-00 thomas.reimer@adesso.de