Customer awareness is changing significantly in the insurance industry. Investments in IT solutions that support personalised, customer-oriented communication are increasing. Digital pressure in the insurance market is also increasing the range of products available to customers. Products are becoming flexible and modular or stand out, for example, through short notice periods. In this situation, insurance companies find themselves both investing large sums of money in an attractive customer approach and offering customers a range of increasingly personalised products and services, which means that effective churn management is also crucial. This makes it possible to respond quickly when a customer thinks about migrating to another service provider. The goal must be to retain and continue to develop the customer through suitable offers.
Is your company’s data management ready for a targeted churn analysis?
The adesso Data Navigator helps companies navigate the large ‘data ocean’. Specifically, it is a process model for the introduction and implementation of data and analytics strategies in three steps.