adesso Blog

Despite the global pandemic, IT budgets are increasing and the march of digitalisation is set to continue. But IT and marketing departments often find themselves at odds with one another. That’s why in this blog post, I’m going to show you how to set up a customer-centric application and a modern system that can be fully integrated and continuously developed in small steps.

Companies that mainly operate in the B2C sector are increasingly dependent on their customers forming and communicating their opinions on the Internet. But how important are the reviews on Google and other similar portals for these companies, which key performance indicators play a role here and which tools and systems are used?

As a result of the digital transformation, companies now generate and collect huge amounts of data. The potential of data to transform previous business models often falls by the wayside in many areas. So in this blog post, we explain how companies can integrate data as a key resource into day-to-day operations as well as business strategy with the help of the DDBMI process model.

No strategy, no success – this also applies to digital marketing. But what is the right way for a given company? Where does a company reach its customers in the digital world – and through which channels? This is where a digital marketing strategy comes into play. In this blog post, I explain how companies can make their marketing efforts easier, more efficient, more present and more successful with the right digital marketing strategy.

How nice would it be to live in a world in which you as a software user wouldn’t have to care about 99 per cent of what went on and your data would still be protected. That can be more than just a dream. In the second part of my ‘Data protection in software development’ blog series, I explain what you should keep in mind when it comes to software development and introduce the principle of privacy by default.

In the first part of my blog series "Using the wiki as an integration platform", I looked at the benefits of integration for a consultancy in the IT environment and the possibilities of a wiki system as a common documentation platform. The second part is about monitoring and guiding your own company with regard to constructive and future-oriented cooperation.

In IT, IT service management (ITSM) is mainly concerned with optimising the quality of IT services. Practice has shown that optimising security management is often more effective at improving information security in the longer term than investing in security technology is. As the focus on ITSM has increased in the IT environment, I’m going to use this blog post to explain how performance measurement and security costs are related in this context.

Microservice-based architectures are a current trend for transforming information systems. But how can these architectures be implemented? The most commonly used solution is Camunda's BPM engine. In my blog post, I show you how this solution also enables microservice choreography.

SAP S/4HANA testing is not limited to the implementation and go-live phases of a project. Standard functionalities and extensions of the S/4HANA package should also be factored in. But does this also mean more and more effort?