The cloud-based Salesforce platform is currently regarded as a leading solution suite in the area of Customer Relationship Management (CRM), and is setting standards at a global level. It helps companies to improve processes in areas ranging from sales, customer service and marketing, digital commerce and community management to analytics, the Internet of Things (IoT) and cloud applications. For example, the Sales Cloud from Salesforce provides support in lead qualification, customer contact management, follow up and tracking of sales opportunities and the operationalisation of campaigns. Technology experts and analysts are impressed by the applications they see in the Salesforce solutions. In addition, three releases per year means they are always up-to-date with the latest developments.