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Digital Experience

26.10.2021 By Heike Heger

CX study 2021 - Part 4: Social Commerce

Picture Heike Heger

After analysing the study results on the topics of customer experience, personalised marketing and offline meets online in the past weeks, we now turn to the area of social commerce. Some exciting findings have emerged for companies.

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Digital Experience

Influencer marketing has become more professionalised in recent years and is now a recognised discipline in the marketing mix. According to various studies, companies have been increasing their influencer marketing budgets each year since then. But when does a person become an influencer, what exactly does influencer marketing mean and what are the benefits and challenges that come with it? You'll find out answers to these questions in this blog post.

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Digital Experience

Social listening can be used to analyse and monitor social media channels, blogs or websites with regards to brands, competitors or products, to name but one example. It enables you to monitor conversations, gain new insights and leverage this information to define possible strategies or approaches. In my blog post, I’ll explain why social listening is important and what added value the Talkwalker tool has to offer in this respect.

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Inside adesso

You would think that by now companies would’ve become familiar with social media and use it as a matter of course. However, there are some things that are still being done wrong or neglected, even by long-established players. In my blog post, I’d like to point out the most common mistakes that I encounter time and again when analysing companies’ social media.

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