SHOW ALL POSTS
17.11.2021 By Simon Schulte
Marketing automation is a buzzword. It’s intended to help digitalise various aspects of sales and, at the same time, professionalise marketing content. But what are the triggers for this type of change in thinking? How complex is it to access marketing automation and what benefits can it offer? In this blog post, I provide clarity on the topic and offer a possible starting point.
28.07.2021 By Sarah Maulbetsch and Diana Schindler
Marketing automation solutions have long since proven to be successful for many companies. Used correctly, marketing automation is the perfect tool to identify leads and rank them based on user behaviour and past actions. Read our blog post to find out how this works, what advantages marketing automation offers and what you should watch out for.
06.05.2021 By Uwe Römgens
Today, marketers need to rethink their organisational models and embrace new technologies to create differentiated customer interactions optimised for digital channels. In our blog post, you will learn the ten most important reasons why the use of a marketing automation solution ensures the success of digital marketing.
02.02.2021 By Florian Mages
Having a central data management combined with seamless and automated customer processes is the ideal scenario. But that’s not always the case, because it requires having core customer data insights and collaboration between marketing strategists and sales professionals who are on exactly the same page. In this blog post, I’ll show you how the Flint Group managed to implement a marketing automation solution quickly and successfully.