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15.03.2022 By Jens-Michael Blümel
Almost every corporate strategy claims that sustainability plays a key role in it. These statements often refer to raw materials, supply chains and production processes. The marketing world, on the other hand, is very fond of talking about sustainability, but usually lacks real concepts it can apply to itself.
09.11.2021 By Corinna John
How many kilometres of travel need to be saved to make a video conference ‘greener’ than a meeting or, in the end, isn't operating remotely generally much more resource-intensive than working traditionally on site? In my blog post, I introduce you to the Green Cloud Computing methodology and use the ‘video conference’ example calculation to answer the question of whether it is more environmentally friendly to attend a meeting on site or remotely from home.