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Methodology

For many marketers, the implementation of a customer data platform (CDP) is one of the most important projects of the year. But, what’s so special about a CDP? And what benefits does SAP CPD offer? I answer these questions in my blog post.

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Software Development

Customers deserve professional service. Good service goes hand in hand with sales. They both draw on the same data from the same sources and round it all off to create a customer experience that is second to none. SAP Service Cloud is just the right solution to deliver flawless customer service. In my blog post, I’ll describe the benefits and added value that SAP Service Cloud can offer companies.

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Methodology

With its software-as-a-service (SaaS) solution, the SAP Sales Cloud, SAP offers a cloud-based customer relationship management system that is supposed to improve the relationship between a company and its customers. I explain what this is all about in my blog post.

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AI

14.07.2021 By Matthias Proschinger and Dr. Zeljko Dzunic

Low code and AI: the next big step in the AI adoption strategy – part 2

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The field of artificial intelligence (AI) is arguably the biggest technological driver of the future, but projects often fail due to the complexity of their implementation or a lack of experts. In the first part of this series, we tried to answer the question of how low-code platforms can facilitate AI adoption. In this part, we will now take look at intelligent process automation – a combination of different technologies: artificial Intelligence, low code and robotic process automation (RPA). What are the advantages of using this combination? Using a well-known use case with SAP, we will introduce you to the advantages of intelligent process automation to optimise workflows.

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Digital Experience

Shopping is becoming an increasingly personalised process, which means it’s crucial that the experience is a seamless one, especially in the B2B sector. In my blog post, I will explain what you need to do to encourage your e-commerce customers to make positive purchasing decisions and how you as a provider can improve the experience you offer.

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Inside adesso

Increasing the quality and quantity of a business process is important to achieve the best and most accurate results. In this context, the situation handling framework supports the effective handling of all types of situations in the business process – both in the SAP S/4HANA Cloud and in SAP S/4HANA. In this blog post, we’ll describe the basics of the framework and introduce you to aspects of the solution in more detail.

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Methodology

SAP S/4HANA testing is not limited to the implementation and go-live phases of a project. Standard functionalities and extensions of the S/4HANA package should also be factored in. But does this also mean more and more effort?

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Inside adesso

Having a central data management combined with seamless and automated customer processes is the ideal scenario. But that’s not always the case, because it requires having core customer data insights and collaboration between marketing strategists and sales professionals who are on exactly the same page. In this blog post, I’ll show you how the Flint Group managed to implement a marketing automation solution quickly and successfully.

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