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22.07.2021 By Patrick Meurer
Often, there is no consensus on how exactly a lead is defined and who follows it up and when. But this is precisely what is important for companies that are looking to introduce professional lead management. In my blog post, I introduce you to the key terms used in the lead management process and show you when leads should ideally be handed over from Marketing to Sales.
25.05.2021 By Miriam Eckardt
For many companies, digital marketing is an excellent way to reach their target groups. Making contact with potential customers is valuable. But how do you convert prospects into customers? With the help of a well-developed lead funnel! This has the specific objective of generating leads, that is, making contact with a potential customer and/or getting their contact information.