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Inside adesso

You would think that by now companies would’ve become familiar with social media and use it as a matter of course. However, there are some things that are still being done wrong or neglected, even by long-established players. In my blog post, I’d like to point out the most common mistakes that I encounter time and again when analysing companies’ social media.

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Inside adesso

Key performance indicators (KPIs) are being increasingly used as a control and steering instrument in companies and in projects. Managers also require them to be met. But what are they and what are they for? And what are the challenges and success factors in defining and calculating key performance indicators? I will explain them in my blog post.

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