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18.03.2021 By Carolin Höhn
In the world of digital design, the concept of making things smoother and more efficient to create higher-value solutions is gaining momentum. My blog post explains what design systems are, what sets them apart and how you stand to benefit.
01.03.2021 By Heike Heger
Despite the global pandemic, IT budgets are increasing and the march of digitalisation is set to continue. But IT and marketing departments often find themselves at odds with one another. That’s why in this blog post, I’m going to show you how to set up a customer-centric application and a modern system that can be fully integrated and continuously developed in small steps.
24.02.2021 By Louisa Burakowski & Anne Dennemann
As a result of the digital transformation, companies now generate and collect huge amounts of data. The potential of data to transform previous business models often falls by the wayside in many areas. So in this blog post, we explain how companies can integrate data as a key resource into day-to-day operations as well as business strategy with the help of the DDBMI process model.
22.02.2021 By Miriam Eckardt
No strategy, no success – this also applies to digital marketing. But what is the right way for a given company? Where does a company reach its customers in the digital world – and through which channels? This is where a digital marketing strategy comes into play. In this blog post, I explain how companies can make their marketing efforts easier, more efficient, more present and more successful with the right digital marketing strategy.
02.07.2020 By Dennis Gaida und Alexander Wiermann
Companies increase productivity in application development by using low-code platforms. Low-code is a visual development approach that allows users with varying levels of experience to create web and mobile applications using a graphical user interface. Non-technical developers (‘citizen developers’) are saved from having to write the code, while complicated infrastructure and installation tasks are abstracted for professional developers. Together, developers can create, evolve and publish applications in a fraction of the time it would otherwise take using traditional development methods.