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Digital Experience

There are some key success factors that companies should consider in the design and implementation of personalisation projects to guarantee that they are both efficient and highly effective. In this blog post, I reveal five of these factors and show you what really matters.

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Methodology

04.11.2021 By Marcus Peters and Maximilian Morlock

Cloud migration – Let’s get specific, please!

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Many companies struggle to develop a true cloud strategy. In addition, it’s often unclear which concrete steps have to be taken to transfer the applications after the decisions to switch to the cloud and which cloud provider to use have been made. In my blog post, I’d like to fill this gap by presenting concrete steps on how to proceed so that decision-makers can get started effectively.

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Industries

Generation Alpha describes all children born between 2010 and 2025. This will be the first generation to grow up completely in the 21st century and live in a world that is increasingly volatile. In my blog post, I reveal the customer requirements that have already started to emerge from this as well as the opportunities that Generation Alpha can offer insurers.

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Industries

Insurers would be well advised to start thinking about their customers of the future today. Two of the main reasons for this are the ageing out of existing customers and the ever-faster pace of digitalisation. But who will they be and what is important to them today? In my blog post, I’ll give an initial glimpse into the future generation of customers. Along with that, I’ll also be describing a persona of future insurance customers.

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Digital Experience

Social listening can be used to analyse and monitor social media channels, blogs or websites with regards to brands, competitors or products, to name but one example. It enables you to monitor conversations, gain new insights and leverage this information to define possible strategies or approaches. In my blog post, I’ll explain why social listening is important and what added value the Talkwalker tool has to offer in this respect.

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Methodology

25.08.2021 By Kim Lauenroth

Understanding digital as material

Picture Kim Lauenroth

Digitalisation is on everyone’s lips. Everyone is talking about it. My perception, however, is that we usually talk about digitalisation in far too abstract a way and forget what is happening at a more concrete level. The ideas of digital material from the field of digital design offer a nice alternative way to talk about digitalisation.

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Inside adesso

When it comes to digital progress, we repeatedly criticise the status quo of digital infrastructure and tools in companies in Germany. But if we only ever talk about the technical side, we fall into one of the biggest traps of digitalisation: digital transformation is not achieved by simply updating hardware and software, but above all by changing the way people think.

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Industries

11.08.2021 By Georg Benhöfer

Heating Costs Ordinance 2021

Picture Georg Benhöfer

Since 2016, utility companies in Germany have been obliged to digitalise their metering operations by the German Metering Point Operation Act (Messstellenbetriebsgesetz). Up to now, this has primarily focused on the electricity sector, but that is about to change with the draft bill for the Regulation on the Amendment of the German Heating Costs Ordinance (Verordnung über die Änderung der Heizkostenverordnung), which will also focus on submetering. In my blog post, I will explain everything you need to know about this topic.

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Industries

Digitalisation and cross-hospital and cross-network working are of utmost importance in the hospital world. Above all, it is essential to comply with the requirements of the General Data Protection Regulation (GDPR). In this blog post, we explain how this can be achieved and describe the solutions we offer to support hospitals.

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