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26.11.2021 By Maria Kaufmann
We like to use apps a lot, and since the beginning of the pandemic we have been using them even more. There is a huge number of apps to choose from. Given this excessive number of apps, how can you make the right people aware of the right app? In my blog post, I provide an overview of app usage and demand and explain how to place the right app in the right place at the right time.
28.10.2021 By Barbara Häuser
Generation Alpha describes all children born between 2010 and 2025. This will be the first generation to grow up completely in the 21st century and live in a world that is increasingly volatile. In my blog post, I reveal the customer requirements that have already started to emerge from this as well as the opportunities that Generation Alpha can offer insurers.
29.03.2021 By Heike Heger
To deliver outstanding digital experiences, you need to keep several factors in mind. These include content, personalisation, e-commerce and interoperability. This blog series explains what is meant by this and how you can take these factors into account and use them to support you on a technical level. Let’s start with the content.