Health insurance companies are being compelled to modernise the services they offer, including in areas such as customer acquisition, optimising internal processes and ensuring a high service quality. This is not least due to the demographic changes that are having a substantial impact on staffing levels. What will happen if, in ten years’ time, there are not enough qualified administrators to undertake the relevant tasks?
In order to remain competitive, it will be necessary to keep process costs at a minimum and to relieve staff from as many routine tasks as possible. An exceptionally service-oriented mentality will also be required.
In light of the ever-growing competition and in response to well-founded analysis and decisions, it is necessary for statutory health insurance companies to respond flexibly to changing market conditions. To do so, obtaining information and data is just as crucial as having a streamlined, straightforward way of making this data available. In this context, business intelligence (BI) solutions facilitate a flow of information via a single media channel, which therefore paves the way for data and knowledge to be managed efficiently.
The competition among statutory health insurance companies means it is imperative that all processes run smoothly. Furthermore, there should not be any large unpaid balances and expenditure for services should be avoided. Have you recognised the need for action yet? Are you planning to revise existing systems or introduce a new system?
In order to make the most of synergies when health insurance companies undergo full legal mergers, it is necessary to create one shared database from each relevant insurance company’s existing database. Merging the existing companies involves consolidating all of the relevant existing data from two health insurance companies on one appointed date.
Acquiring customers via external sales partners is a route that health insurance companies can pursue in order to generate business from new customers. Nevertheless, the following aspects should be considered in relation to acquiring new customers:
In order for health insurance companies to remain competitive, it is crucial that they have a professional, feature-rich Internet presence and a lasting, functional information processing system.