Allianz AG

Development of a Lead Management System

In the past the processing of online enquiries (interest in consultancy, product enquiries, etc.) created a large amount of manual work in the company. At the centre of these requirements were the generation, processing and management of leads (routing, exceptions, qualification, SLAs, reporting). Adjacent topical blocks and those that had to be considered as well were newsletters and wanted project posters.

For several years adesso has developed a lead management system which has been connected up with approximately 12.000 field service agencies of Allianz on the basis of clearly defined allocation rules for further processing. A comparison of lead address data with the existing systems was made. For missing allocations to existing systems a spatial allocation of the customer via geo-codes was implemented. In doing so, an equally distributed lead connection between interested people and agents was guaranteed by scoring factors

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Press Review

Jottings - adesso Is Exclusive Partner for Core System Joker
Immobilien & Finanzierung (January 2010) PDF (105 KB)

adesso Realizes Application Portal for Bundesamt für Statistik
Swiss ITReseller (2009-10-07) PDF (35 KB)

adesso Commissioned for Estonian Project
AHKbalt aktuell (September 2009) PDF (188 KB)

Press Releases

2010-07-07 // adesso AG supports the German Federal Bureau of Statistics’ census 2011 IT project More

2010-05-25 // adesso AG rolls out software platform drebis: New standard for communication and data exchange between legal insurance providers and law firms More

2010-04-20 // adesso AG assumes majority share in SAP-specialist evu.it GmbH More