in|TRACK

The efficient investment of budgets for the development of websites and portals necessitates detailed information about the behaviour of the user. Whereas traditional analyses usually build on the data of the server logfiles, the adesso solution in|TRACK makes it possible to integrate various types of user information spanning across portals. The more specific this information, the more differentiated is the knowledge describing user preferences and behaviours.

In order to get decisive information about the user of the portal, data from integrated portal applications and downstream processes must be integrated. Thus information from web applications, for example, can be retrieved and can be set in relation to further user behaviour.

More Sophisticated Results Right Up to Profiling

Once users are registered, supplementing information can also be integrated into the analysis for example from the user database. Information about the behaviour of termination as well as about the user friendliness and the ergonomics become transparent, too. Compared to traditional tracking tools, the results of analyses shift from more technical raw data (hits, page views, visits) to detailed user profiles. Thanks to in|TRACK the isolated opening of sites can be regarded as coherent processes and can be analysed with reference to different customer or user clusters. This creates a far more detailed picture of the actual portal use, making it possible to ideally align future adjustments and planned portal activities.