in|FOCUS

State-licensed lotteries are keen to establish extended channels, apart from the traditional sales channels. For this reason the focus is particularly on direct channels to the customers; channels such as the internet, mobile phones and self-service terminals gain ever more significance. in|FOCUS of adesso is a system for directly selling lottery products in online sales channels. The solution can be seamlessly integrated into the existing IT infrastructure of a lottery company and supports the sales process of existing and new games due to a variety of functions.

The Basis for a Future-proof Sales Solution

in|FOCUS as a platform unifies specifications such as customer centring, multi-channel ability and integration. in|FOCUS thus defines the basis for a future-proof and expandable sales solutions. The concept of in|FOCUS implies to set the customer in the centre of all processes. With this concept, in|FOCUS has grown to a frequently used solution at various state-licensed lotteries across Europe –despite of the diverse political requirements in each county.. Through continuous development and adjustment in|FOCUS is guided by both statutory regulations and by the requirements imposed by the lottery companies.

in|FOCUS is able to provide daily evidence of its ability of scaling due to its productive implementation in large and small lottery companies. The system offers the integration of external systems for processing dedicated functions such as payment transactions, lottery central system integration, verification of identity, ERP integration, and campaign management. The out-of-the-box system provides the integration of lottery central systems of all producers relevant on the market. Using alternative external systems is guaranteed by decoupling the interface processing.

Further information about in|FOCUS can be found under menu item Services . If you like, feel free to contact us directly. Use our contact options.