From Customer Portal to Sales Portal

Due to the enormous competitive pressure, banks have to position their services on rapidly changing markets. Lean architectures are requested, regulatory provisions have to be implemented efficiently, and risks have to be made transparent; the focus on sales becomes a central concern. Therefore, banks have to extend their portals: a comprehensive platform is required which cannot only be used by customers, but also by internal and external consultants. Such a platform has to relieve the staff’s working efforts for standard processes in order to provide capacities for individual consultancy and sales activities. In addition, retail e-banking requires higher security standards in order to respond to risks such as phishing.

Service-oriented architectures (SOA) perfectly suit these requirements, because they are - as technology-independent concepts - able to mark a clear separation between business and process logic. The availability of more powerful end devices amounts to an increased demand for mobile portal contents. The key to this lies in an end-device-specific implementation which is based on the existing architecture. adesso develops service-oriented portals based on a high-performance multi-channel architecture into a flexible interaction platform that suits today’s and future services. Get more information about this from our experts.

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